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CLOTHO DIGITAL

1850 Hoffman Street

Madison, Wi 53704

Jones Dairy Farm

Jones Dairy Farm, a producer of all-natural breakfast sausage, bacon and ham products, was due for a complete website overhaul. The new site features an improved product locator tool, more than 400 unique recipe pages and complete eCommerce functionality.

Jones Dairy Farm inner page banner

Project Summary

Working in collaboration with Stephan & Brady, a Madison-based marketing agency, we helped this all-natural company elevate their online presence to better suit their brand. S&B had big ideas to improve the website, and needed a technical partner that could execute. We worked along side them from the start, discussing technical architecture ideas, hosting considerations, UI elements and more. Each step of the way, we provided our expertise to ensure that the final result was worthy of the sizable investment.

With more than 40 unique products and an additional 400+ recipe ideas, the S&B needed an easy-to-use, robust content management system (CMS). Using a Sitefinity backend, we were able to create a site that's easy for both the client to manage and end users to navigate.

One of the most complex development components of this website is the product locator. Product locator usage is a key success metric for S&B, and we worked with them to create an effective, easy-to-use tool. Featuring improved UX, we used IRI data integration to help consumers find Jones products at their local grocery store. Now, a user can easily see exactly which products are available, down to the package size, at stores near them. For consumers who live outside of the company's distribution area, we also created a robust online store.

Project Technologies

Custom ASP.NET, HTML5, Bootstrap, Sitefinity